War’s Hidden Cost: One Shop Lost 90% of Its Customers

Stacked white sacks on pallets in a warehouse
Photo: Andrij Vatsyk / Shutterstock

A quiet carpet shop in Istanbul losing 90% of its business from war far away shows how global conflict can reach straight into ordinary lives and wallets.

Story Snapshot

  • A Turkish carpet seller says his sales collapsed by about 90% after the Iran war began, as wealthy foreign collectors stopped coming.
  • Turkish industry leaders report export declines and blame war-related supply and logistics problems across the Middle East.
  • Iran’s own carpet exports have crashed by more than 90% under sanctions and regional turmoil, putting millions of jobs and a cultural craft at risk.
  • The same mix of war, sanctions, and broken trade routes that hurts carpet sellers reflects a deeper pattern of ordinary people paying the price for decisions made by distant elites.

War in Iran reaches a carpet shop in Istanbul

In Istanbul’s historic center, Turkish carpet seller Ali Osman Aykul says his once-busy shop is now almost empty since the war in Iran began. Before the fighting, wealthy collectors from around the world, especially from Gulf countries, visited his store to buy high-end carpets. Within just 10 days of the war’s start, he reports that his business fell by about 90 percent as airports closed and international customers disappeared. Now, only a few visitors walk in each day, often looking for cheaper pieces instead of investment-level rugs. For him, a far-off conflict is not an abstract headline; it is a sharp drop in income and a threat to his way of life.

His story fits a larger pattern that many Americans can recognize in their own lives: regular people bear the cost when global tensions rise, while powerful governments and financial elites keep arguing and maneuvering. The war has not destroyed his shop, but it has hollowed out his customer base. That is the kind of slow damage that does not make breaking news alerts, yet it can quietly ruin a business built over decades. For both conservatives and liberals who already feel their own government is failing them, this Turkish seller’s struggle feels familiar, even if the details differ.

Turkish carpet exporters feel the strain

Turkey’s carpet industry, a major exporter, is also showing signs of stress in the wake of the Iran war and wider Middle East instability. According to the Turkish Exporters Assembly, carpet exports in the first four months of 2026 fell a little over 2 percent in both value and volume compared with the previous year. That may sound small, but it is a clear drop in a sector that was used to steady growth. The United States remains the biggest market, followed by Saudi Arabia and the United Kingdom, underscoring how much this trade depends on global demand and safe shipping routes.

İskender Kaplan, head of the Turkish Exporters Assembly’s Carpet Sector Council, directly links these problems to ongoing wars and related supply and logistics troubles in the Middle East. He describes the region as “a very large market” and says the sector faces difficulties getting goods where they need to go because of the war involving Iran. Kaplan still hopes exports can reach $3.5 billion by year’s end, but he warns that this depends on the war ending and trade normalizing. In simple terms, he is saying what many people in many countries feel: peace and basic stability are now business requirements, not nice-to-haves. When they break, jobs and local shops suffer first.

Iran’s collapsing carpet trade shows wider damage

Iran’s famous handmade carpet industry, once a symbol of national pride and a key non-oil export, offers a stark example of how sanctions and conflict can crush an entire sector. In the early 1990s, Iran earned more than $2 billion a year from carpet exports. By the year to March 2025, exports of handmade rugs had fallen to about $41.7 million, a drop of more than 95 percent from their peak, according to customs data cited by international reporters. United States sanctions reimposed in 2018 cut off the American market, which once bought most Iranian carpets, and global buyers turned elsewhere.

Other investigations describe exports now “near zero,” with Iran’s Chamber of Commerce officials warning that figures have stayed below $100 million for years and are so low they are “practically zero.” Reporters note that tourism has collapsed, currency rules have made trade harder, and war-related uncertainty has scared off buyers. Together, these pressures have left many weavers earning just a few dollars a day and have put a centuries-old craft at risk. The point is not only about carpets; it is about how political choices and regional clashes can quietly erase livelihoods and traditions while leaders talk in grand terms about strategy and security.

When elites fight, ordinary traders pay

The Istanbul carpet seller’s 90 percent drop in sales is a personal story, but it matches the wider data showing how conflict, sanctions, and unstable trade routes squeeze carpet businesses across the region. War has closed airports, diverted shipping, raised insurance costs, and made wealthy travelers from the Gulf and the West think twice about visiting. At the same time, sanctions and currency rules make it harder to move money and goods, even when there is demand. These are not problems that any shop owner can solve; they come from decisions made by governments, central banks, and global bodies.

For many Americans who feel that Washington is run by entrenched elites and lobbyists, stories from Turkey and Iran echo a familiar fear: that ordinary workers and small business owners are treated as collateral damage in bigger games of power. The details differ—overseas sanctions versus domestic regulation, foreign wars versus culture fights at home—but the pattern is the same. When systems break, the people closest to the ground, not the people in charge, lose first. That is why a nearly empty carpet shop in Istanbul is not just a foreign curiosity; it is a warning sign about what happens when conflict and economic mismanagement are allowed to ripple unchecked through everyday life.

Sources:

iranintl.com, aljazeera.com, iranfocus.com, hurriyetdailynews.com, apnews.com, youtube.com