A Christian family’s frozen yogurt shop faces death threats and coordinated leftist harassment after honoring conservative icon Charlie Kirk with memorial stickers on their cups, exposing the violent intolerance that now targets even small businesses daring to uphold traditional values.
Story Highlights
- Grooveberries Frozen Yogurt in Coeur d’Alene, Idaho, received death threats after placing Charlie Kirk memorial stickers featuring Bible verses on their cups
- Owners Chase and Sarah Gibson faced hate mail, harassing social media reviews labeling them “White supremacists,” and an in-store confrontation requiring police intervention
- The Christian couple donates 25% of Kirk-themed merchandise sales to the assassinated conservative leader’s widow, viewing the tribute as Gospel evangelism
- Community support has overwhelmed the backlash, with sales surging and patriots rallying behind the family’s faith-driven stand
Faith-Driven Tribute Sparks Leftist Fury
Chase and Sarah Gibson transformed their Coeur d’Alene frozen yogurt shop into a memorial for Charlie Kirk following his September 2025 assassination. The devout Christian parents of three designed stickers featuring Kirk’s image, his birth and death years, and Bible verses, placing them on every cup served. Sarah conceived the idea the day after Kirk’s public killing, driven by her determination to spread Christ’s message and honor what she views as a martyr for faith and family values. The tribute expanded to include hoodies and shirts, with the couple tracking sales meticulously to ensure 25% reaches Kirk’s widow Erika.
Threats Escalate to Physical Confrontation
The backlash arrived swiftly and viciously. Death threats flooded the Gibsons’ email and physical mailbox, with hateful messages calling for their execution. Facebook reviews branded the shop owners as fascists and White supremacists, demanding Meta remove their business entirely. The harassment crossed into physical territory when a customer entered the store, refused to leave while citing discomfort with the Kirk tribute, and created a disturbance requiring police response. Sarah Gibson documented the threats and announced plans to contact Meta directly, stating people need to understand how the Left handles disagreement with conservative values.
Conservative Community Rallies Behind Embattled Owners
Despite the coordinated attack, Grooveberries experienced a dramatic sales increase as conservative customers rallied to support the family. The Kirk-themed merchandise flew off shelves, prompting the Gibsons to place a massive reorder of stickers. Political commentator Stephanie Hamill praised the tribute as refreshing, noting that honoring Kirk as a husband and father should never be controversial. The couple’s church, Candlelight Christian Fellowship, provided spiritual backing as Chase emphasized their humility through Christ. Sarah declared they refuse to allow Kirk’s voice to be silenced, framing their business decision as spiritual warfare against the diabolical energy she perceived following the assassination.
Business Politicization Highlights Cultural Divide
The Grooveberries controversy underscores the deepening politicization of everyday commerce in conservative areas. The Gibsons opened their shop in 2021 post-COVID with Christian faith as its cornerstone, targeting families in alignment with Kirk’s pro-natalist messaging. Their willingness to use their business platform for evangelism and conservative values challenges the left’s dominance in corporate America, where woke ideologies typically reign unchallenged. The support outshining the negativity suggests grassroots resistance to leftist cancel culture remains potent in red communities. This incident may embolden other small business owners in conservative regions to take similar public stands, knowing local customers will defend them against coordinated harassment campaigns designed to silence traditional American values.
Sources:
Frozen yogurt joint ‘receiving hate’ and death threats following Charlie Kirk tribute – Fox News
